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The Role of Artificial Intelligence in e-Learning

Roman Zhidkoff, Becoming Human
30.11.2020

AI market is forecasted to reach $190.61 billion by 2025, reshaping a lot of industries, including e-learning.

e-Learning was driven due to the current state of things and the COVID-19 pandemic and global lockdown. According to the forecast even before the coronavirus, the worldwide e-learning market was expected to grow to $325 billion in 2025. The technology evolves with new features added and possibilities opened. If you want to know how AI (artificial intelligence) can improve your e-learning solutions, then this article is a must-read to the end.

8 Ways Artificial Intelligence is Transforming e-Learning

AI market is forecasted to reach $190.61 billion by 2025, reshaping a lot of industries, including e-learning. Thus, AI is a trend in 2020 and beyond. The implementation of AI technologies in e-learning allows us to leverage e-learning solutions (LMSs, LXPs, LAPs, etc.) to a greater extent. Yes, AI is transforming the way we learn, unlocking new and new educational possibilities. And here are 8 ways AI dramatically changes the e-learning industry.

Define Learner’s Pathways

One of the key features of AI is the ability to gather and analyze the data of the individuals each time they interact with the technology. That’s what can help to define the learner’s pathways through the education process more efficiently. According to the questions asked by the end-user, AI technology can:

  • Determine the next level to achieve by the learner;
  • Direct him/her to that level by providing the relevant content;
  • Help to get there in line with the learner’s already acquired skills, knowledge, experience as well as individual learning style and pace.


Personalized Tutoring Session

It’s no secret anymore that the learning process is not a one-size-fits-all solution. Every learner has its own learning style, pace, and abilities. Today we used to get personalized shopping and entertainment, so why not personalize the education?

Just like Amazon or Netflix personalize the content, list of recommendations, and ads according to the user’s preferences, likes, previous buys/watched movies, AI technology can customize the tutoring sessions to the learners. So that AI implemented in the e-learning solution can:

  1. Track the learner’s previous performance;
  2. Identify the gaps in the proficiency of each learner;
  3. Use the data for alerting the educational materials accordingly, thus personalizing the learning experience.


Content Analytics

Online learning means the great pool of materials inaccessibility: texts, documents, media, audio, images, and so on. Usually, the major part of all the data is unstructured and it’s a challenge for teachers and administrators to process it accurately. AI has the ability to process and analyze large data sets quickly and efficiently, providing both teachers and users with the ability to get more out of the course materials.

Thus, the technology implemented can spot patterns and trends; get insights about the individual learning style, pace, and gaps of the learner; and after that highlight that to the user for interpretation of the data and further decisions.


More Targeted Marketing

Currently, many businesses collect more user’s information than they need to and know what to do with. Such big data collected can be really overwhelming for companies because it must be safely stored somewhere. Besides, due to the fact the companies can’t properly process all the gathered info, they can’t offer targeted marketing.

First and foremost, AI can identify which data points are crucial and relevant, and then stop gathering unnecessary user information. Besides that, technology can analyze the data more efficiently to deliver better-targeted marketing materials and advertising. Thus, the most engaged audience will see your online course ads.

AI-based Virtual Assistance

Virtual assistants have become a common thing in our life and work. They provide help, answer the questions, guide us on various matters, and so on. Thus, AI-based chatbots are cost-effective, fast, and accurate assistants in different fields like shopping, healthcare, etc. They can be also used for providing real-time support in education.

Besides the around-the-clock counseling, AI-based assistants can understand the human language and respond in a conversational manner thanks to machine learning (ML) and natural language processing (NLP). Due to the NLP, the virtual assistants can monitor the user’s behavior, provide additional educational materials, impart expert knowledge, give custom-tailored feedback and guidance, and on and on. Thereby the technology boosts the engagement and productivity of the users.

Read the full story and more related stories on Becoming Human

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